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As the holiday season kicks off, Etsy has just launched an exciting update to its Average Order Value (AOV) initiative. You might recall the brief appearance of the "Buy More & Save" badge back in May-June, which Etsy discontinued rather quickly. Now, without much fanfare, Etsy has introduced a much-improved tool designed to help boost sales. Back In June, we talked about Etsy's focus on increasing order values, and this new feature is a great opportunity to implement any strategies you tested over the summer.
In the ever-evolving world of Etsy, staying competitive and optimizing your store's performance is crucial to be successful. As an Etsy seller, one powerful tool to achieve this is duplicating listings. Although it may seem redundant at first glance, duplicated listings can serve multiple strategic purposes. In this article we explore the various benefits and applications of duplicated listings on Etsy, providing you with insights and practical tips to leverage this strategy effectively. Every once in a while we receive customer requests and questions about the process of duplicating specific listings, why we should be doing this, what can be changed and what is the purpose of it. How to duplicate/copy a listing on Etsy? Duplicating a listing on Etsy is a simple process that all sellers on the platform should familiarize themselves with.
The Star Seller program on Etsy is designed to recognize and reward top-performing shops on the platform. It evaluates sellers on three key criteria: message response rate, on-time shipping and tracking, and 5-star reviews. To qualify for the Star Seller badge, sellers must respond to 95% of initial messages within 24 hours, ship 95% of their orders on time with tracking, and receive 95% 5-star reviews from customers. The program aims to highlight sellers who consistently provide excellent customer service and high-quality products. Achieving Star Seller status can boost a shop’s visibility and credibility, potentially leading to increased sales and customer trust. Learn how to become an Star Seller store today!
Peak summer is here, and with it arrives an array of opportunities - from seasonal themes to viral trends and getting your shop in shape for the top season of the year. There's plenty to do right now so here are 5 tips on how to make the most of your Etsy summer. Whether you're looking to tap into Etsy's wedding and back-to-school market or want to relax and prepare for holiday season, summer can be surprisingly busy. Make sure to make the most of the upcoming weeks - everything adds up during the second half of the year. For most shops on Etsy summer season is one of the strongest for the year, especially if you plan your campaign in advance!
The purpose of this article is to introduce us to what a store’s Conversion Rate (CR) is, how it is calculated, and what impact it has on the overall performance of the shop and its products. In the topics below we will point out examples of “good” and “bad” CR depending on the niche and how can we increase it and what causes a drop. First of all what is a Conversion rate? Conversion rate is the percentage of visitors to your shop that make an order. The conversion rate is one of the most important metrics for growing your business and can be affected by many variables such as photo quality, price, client reviews, listing titles and descriptions, and shipping & return policies. Learn how you can control to a certain degree your store's conversion rate.
Etsy, a global marketplace for unique and creative goods, has grown significantly since its inception. For sellers, standing out in this crowded space can be challenging. One effective way to increase visibility and drive sales is through Etsy Ads. What are Etsy Ads, and how do they work? The term Etsy Ads encompasses two distinct advertising programs available to Etsy sellers – onsite ads and offsite ads. Generally, when people talk about Etsy Ads, they're referring to the formerly promoted listings as Etsy called it back in the days, but we will cover both. Sellers can set daily budgets for their ads, giving them control over how much they spend. These ads operate on a cost-per-click (CPC) model, meaning sellers are charged only when someone clicks on their promoted listing.
Building a strong brand and a cohesive product line is very important to many Etsy Shop owners. However, as your business grows, you may find yourself selling products that don’t necessarily fit together. There comes a time when you either have too many products in your Etsy shop or you simply want to branch out to other markets. For example, you might begin selling men's clothing and later decide to expand into printable journals or selling women's clothing. In such cases, some Etsy shop owners opt to create a second shop or even multiple shops to better showcase and market their diverse product offerings. But how to do that? How to set it up properly? The main question is – can you have more than one Etsy shop?
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