Artery Team Blog

As an Etsy seller, you know that creating a visually appealing online shop is crucial for attracting customers and driving sales. One essential but often overlooked aspect of optimizing your product listings is adding alt text to your listing photos. Alt text, short for alternative text, is a description of an image that is displayed when the image cannot be loaded or is read aloud by screen readers for visually impaired users. Alt text serves multiple purposes in an Etsy shop. Not only does it make your listings more accessible to people with disabilities, but it also improves your SEO. Search engines can’t “see” images, but they can read alt text, which helps them understand the content of your photos and rank your listings accordingly.

While traffic and conversion rate receive the bulk of marketing attention and efforts, it's time to discuss the third crucial KPI that impacts the revenue of your Etsy store - Average Order Value (AOV). In the past months Etsy development team has been looking for ways to increase cart and order values as a key to maximizing revenue per customer. They've already started testing new platform features that are directed specifically at increasing the order value and one of these features that's already rolling out is called The Etsy “Buy more & save” badge. This strategy not only boosts AOV but also strengthens customer satisfaction by offering a perceived value. Etsy’s goal is to help sellers maximize revenue per transaction while giving buyers a sense of getting a good deal.

What is the difference between views and visits in Etsy shop stats. Both of these are important metrics of your Etsy shop, and understanding them can help you improve your shop sales potentially. For example, a high number of views with relatively few visits might suggest that your listings are getting exposure but aren't enticing enough for customers to explore further. Conversely, a high number of visits but few purchases might indicate a need for improvements in pricing, descriptions, or photos to convert visitors into buyers. To analyze your shop's performance, head to your Etsy dashboard or go to the "Shop Manager" section, then click on "Stats." Here, you can track both your views and visits over different time periods.

Should you put your Etsy shop on Vacation Mode or not? Every year as summer nears, we hear that question. Etsy offers this option which will temporarily deactivate your listings. You can theoretically use it whenever you need to take a break. But should you? If you care about your shop performance, it may be better to think twice - but what are the alternatives? While Vacation Mode may seem like a convenient way to pause your shop when you’re unavailable, it can have a significant impact on your shop’s visibility. When you activate Vacation Mode, your listings are temporarily hidden from Etsy search results, which can result in a drop in traffic and momentum. After reopening, it can take time for your shop to regain the visibility and search rankings it had before, which might affect your sales in the long run.

Every Etsy shop is unique, and there’s no one-size-fits-all number of listings for your shop. The number of listings you should have depends on many factors like:Competitiveness of your niche.Complexity of your product.Your time and capacity.Your budget for material, storage, packaging, etc.Your goal, whether you’re aiming for a small side income or a full-time business.That being said, there are general guidelines based on my experience and observations on Etsy throughout the years.

With Mother’s Day season almost behind us, it’s time to capitalize on the momentum and turn our attention to Father’s Day (June 16th), another fantastic opportunity on Etsy! The Marketing for Father’s Day begins immediately after Mother’s Day (May 13th to June 16th). Etsy will be highlighting Father’s Day themes across all marketing channels during this period starting with the kick-off of the Father's Day Sale Event on May 13