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As we move deeper into Q2 and on the edge of the summer season shopping, Etsy is rolling out a couple of new tools and features to add to our SEO toolkit. If you have logged into your shop dashboard lately, you have likely noticed some shiny new buttons appearing here and there. Like every new release on Etsy, they are testing things out and this opens up new opportunities to get an edge. Let’s unpack what’s new, how it works, and what we can actually do with it.
As we move deeper into Q2 and on the edge of the summer season shopping, Etsy is rolling out a couple of new tools and features to add to our SEO toolkit. If you have logged into your shop dashboard lately, you have likely noticed some shiny new buttons appearing here and there. Like every new release on Etsy, they are testing things out and this opens up new opportunities to get an edge. Let’s unpack what’s new, how it works, and what we can actually do with it.
August is behind us - and with it, the calm before the Holiday peaks. September marks the beginning of Q4 preparations, when creative energy meets peak sales. But this year, we’re not just prepping for Halloween, Thanksgiving, and Christmas - there’s a new curveball in town, so Let’s talk US customs duties on Etsy. Yep. If you're a non-US Etsy seller, you’re probably already feeling the pinch. The new import policy and the removal of the "de minimis" exemption means every package headed to the US could now carry up to a 15% customs duty.
With Mother’s Day season almost behind us, it’s time to capitalize on the momentum and turn our attention to Father’s Day (June 21st), another fantastic opportunity on Etsy! Marketing for Father’s Day begins immediately after Mother’s Day (May 11th to June 20th). Etsy will be highlighting Father’s Day themes across all marketing channels during this period. Refresh your visuals with Father’s Day themes and highlight dad-centric products to grab the attention of shoppers.
Each quarter, Etsy’s financial report gives us a rare chance to step back and look at the bigger picture - beyond day-to-day fluctuations and into the direction the platform is actually heading. This time, the signal is quietly encouraging. Etsy's Q4 2025 financial presentation shows us a marketplace that is stabilizing, alongside a positive shift in leadership following the transition from Josh Silverman to Kruti Patel. Let’s unpack what Etsy had to share in its most recent update.
Just over 6 months ago Etsy introduced the AI-generated title suggestions tool with their Fall 2025 SEO tools update. At first glance, it looked convincing - notifications about “improving search visibility”, a friendly "Update titles" button and subtle pressure suggesting that not using this tool meant missing out.In our October letter we advised caution. Although Etsy's marketing wording almost framed this as an algorithm
The start of the new year is the perfect time to set your Etsy shop up for success. Here is a timely reminder to create your Seasonal Marketing Calendar for the new year in order to stay ahead of the competition, win your niche and make the most of the peak seasons. Etsy shopping is highly seasonal and driven by occasions, gifting and trends. Leveraging the seasonality to your advantage is one of the best gateways towards creating peak revenue months.
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