Etsy Updates & News

Recently, there has been a lot of discussion and feedback regarding the new algorithm changes on Etsy. Several updates have been implemented, impacting various shop features, and many sellers have noticed shifts in traffic and visibility across their Etsy stores. But what does it all mean?If you have been selling on the platform for a while, you're aware that these updates can either boost or lower your shop's visibility in search results. This update specifically targets key areas like shipping costs, product photos, return policies, and customer service metrics.

In recent months many sellers on Etsy have experienced deactivated listings under "Violated Etsy's Creativity Standards". Many of them wonder what this means and how to approach such a situation, and above all, what is the reason for their products to be deactivated under this new policy. Before we get into the specifics, we need to understand what exactly means. Etsy's recent introduction of Creativity Standards has sparked a wave of concern among sellers, with many experiencing unexpected deactivations of their listings.

Similarly to the Creativity Standards announcement, this update is mostly bringing Etsy's communication around SEO up-to-date. Little is truly new but Etsy has updated their SEO guides and made them more interactive - we have a new page in the shop manager with specific actionable recommendations based on the guides.The most interesting aspect of this update is that it finally states very clearly that SEO is about much more than keywords. A variety of success factors shapes the quality scores of Etsy listings and boosting your listing rankings requires both keyword enrichment, and dedicated efforts towards improving your success factors. You are already familiar with most of these topics from the success recommendations you receive from your team here and below are the most important takeaways to pay attention to.

On July 09, 2024, Etsy introduced new “Creativity Standards” designed to “keep commerce human” on the platform.You can check what the CEO of Etsy John Silverman has to say in the original announcement here.Below we will explain what this announcement means for you as an Etsy seller and what are the future changes we hope to see on Etsy to enhance the marketplace for sellers.Here’s what Etsy sellers and buyers need to know about this new classification and how it benefits their Etsy experience.

As the Holiday Season rolls in, Etsy unveiled a great new initiative to help us track the efficiency of off-Etsy marketing activities.‍While the new Share & Save links are a simple tool primarily designed for social media, this is actually the first time Etsy is bringing order attribution to the stats page.