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As we enter Q4 and holiday season shopping, Etsy is rolling out a couple of new tools to add to our SEO toolkit. If you have logged into your shop dashboard lately, you have likely noticed some shiny new buttons appearing here and there.Like every new release on Etsy, they are testing things out and there is a catch. Let’s unpack what’s new, how it works, and what we can actually do with it.

As summer is winding down and Q4 prep is about to heat up, Etsy just dropped its Q2 2025 financial report few days ago. As usual, let's unpack where the marketplace is at currently and what this means for your shop. What’s the real story behind the numbers? Let’s take a look at where Etsy stands, what they are focusing on and what's important about the current search algorithm so you can get ahead before the holiday madness begins.

Q4 revenue often surpasses the rest of the year combined. Halloween, Thanksgiving, Black Friday, Christmas - October-December is a whirlwind of shopping sprees and gifting joy, and shopping often begins as early as September.The next 6-8 weeks are your golden window to step back, plan strategically, and set the stage for your biggest season yet. Use this time wisely to put everything in place - so when the holiday frenzy begins, your shop is ready to shine and win your niche.

It’s June. Summer is heating up - and so is the never-ending stream of Etsy advice online. As we move into summer shopping, a quick word of caution is thatEtsy Advice is Everywhere. Most of It Is Garbage. From YouTube to Facebook to Etsy, support itself, everyone has a “do this one thing and blow up your sales” tip to grow your shop. Spoiler alert: most of these people have no idea what they’re talking about.