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As the holiday season kicks off, Etsy has just launched an exciting update to its Average Order Value (AOV) initiative. You might recall the brief appearance of the "Buy More & Save" badge back in May-June, which Etsy discontinued rather quickly. Now, without much fanfare, Etsy has introduced a much-improved tool designed to help boost sales. Back In June, we talked about Etsy's focus on increasing order values, and this new feature is a great opportunity to implement any strategies you tested over the summer.
As the Holiday Season rolls in, Etsy unveiled a great new initiative to help us track the efficiency of off-Etsy marketing activities.While the new Share & Save links are a simple tool primarily designed for social media, this is actually the first time Etsy is bringing order attribution to the stats page.
Halloween shopping picks up after September 15. and enters into frenzy mode in the first weeks of October. You have a few weeks for last-minute prep to get creative and build your own unique Halloween experience for shoppers. Consider offering limited-time promotions, like a Halloween sale or bundle deals, to encourage shoppers to make quicker purchasing decisions.
Your Etsy storefront is your chance to make a first impression. It's the virtual equivalent of a window display, and it needs to be compelling enough to invite visitors to explore further. Think of it as the showcase that introduces your brand's essence and converts your visitors into buyers. Make sure you dress to impress this Holiday Season.
In February Etsy released their financial report for the last quarter of 2022. As always this is our chance to take an insider look at the big picture and in this month's letter we will examine the current climate on Etsy.
Financial reports can be a tedious read but they are an amazing source of meaningful information for top 1% sellers who need to know where the marketplace is headed. That's why we combed through all the data from Etsy's latest report from July 2022 to make the most valuable information as approachable and straightforward as possible.
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