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As the holiday season kicks off, Etsy has just launched an exciting update to its Average Order Value (AOV) initiative. You might recall the brief appearance of the "Buy More & Save" badge back in May-June, which Etsy discontinued rather quickly. Now, without much fanfare, Etsy has introduced a much-improved tool designed to help boost sales. Back In June, we talked about Etsy's focus on increasing order values, and this new feature is a great opportunity to implement any strategies you tested over the summer.
Spring Holiday Season is the second strongest quarter on Etsy for many stores when spring refresh, Mother's Day and Father's Day shopping align with a rise in wedding-themed orders. Just as we saw during the Christmas-driven Holiday Season, Etsy will be running a series of spring sales events over the next 2-3 months which will most likely affect both search and overall performance. This is once again a highly-competitive period and good planning will help you make the most of the seasonal boost.
January is just around the corner and we have the first big news coming from Etsy. Following the success of the Q4 campaigns, Etsy's CEO Josh Silverman announced big marketing plans to promote Etsy as the ultimate gifting destination.To go with this Etsy has unveiled its new product discovery experience that will add new layers to Etsy search and optimization throughout 2024
As we wave goodbye to 2023, it's a perfect time to reflect on its challenges and triumphs. Looking ahead into the new year, it's important to remember that while the extended holiday sales in Q4 were a significant push on Etsy, constantly running sales isn't always the best strategy. Now is the ideal time to thoughtfully plan your sale events for 2024A well-crafted sales strategy balances profitability and conversions while leveraging the seasonality in your niche.
Black Friday is (almost) over, we hope you had a great campaign lined up and now you are swamped with orders. If you made the most of it and reaped the rewards of a good plan or even in case you missed it, you already know how important a strong marketing plan is so it's time to plan ahead into the New Year!
Get ready for the holiday season on Etsy! From Black Friday sales to dressing up your shop for Christmas, it's time to make your shop shine and maximize your sales. Are you wondering how to do that? What are the important features? Don't miss out on the biggest shopping occasions of 2023!
We are already entering the Holiday Season with Halloween underway in 3 weeks. The holiday shopping spree revolves around this big topic and getting it right can be the key to a much more successful season.
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