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Few weeks ago Etsy released their Q4 2024 financial results and this month we’re kicking off with a closer look at something that matters to every Etsy seller. Yes, quarterly financial results are usually big corporate reports. But inside the numbers and presentations are important signals that show us where Etsy currently stands and where it is heading.And most importantly - how you can align your strategy to keep growing. In this article we’ve pulled out the key takeaways, decoded what they really mean for growth-focused stores, and below you will find the key factors for visibility and performance in the coming months.
Good Etsy SEO is the best way to capture high-quality traffic with strong purchase intent. But how long does it take for SEO to work on Etsy? And how can you improve your Etsy ranking and traffic quickly and effectively? Etsy SEO can take time to show results, often ranging from a few weeks to several months, depending on various factors like competition, keyword relevance, and listing quality. While it’s important to remain patient, there are steps you can take to improve your Etsy ranking and traffic more quickly.
January is just around the corner and we have the first big news coming from Etsy. Following the success of the Q4 campaigns, Etsy's CEO Josh Silverman announced big marketing plans to promote Etsy as the ultimate gifting destination.To go with this Etsy has unveiled its new product discovery experience that will add new layers to Etsy search and optimization throughout 2024
As the Holiday Season rolls in, Etsy unveiled a great new initiative to help us track the efficiency of off-Etsy marketing activities.While the new Share & Save links are a simple tool primarily designed for social media, this is actually the first time Etsy is bringing order attribution to the stats page.
Halloween shopping picks up after September 15. and enters into frenzy mode in the first weeks of October. You have a few weeks for last-minute prep to get creative and build your own unique Halloween experience for shoppers. Consider offering limited-time promotions, like a Halloween sale or bundle deals, to encourage shoppers to make quicker purchasing decisions.
Your Etsy storefront is your chance to make a first impression. It's the virtual equivalent of a window display, and it needs to be compelling enough to invite visitors to explore further. Think of it as the showcase that introduces your brand's essence and converts your visitors into buyers. Make sure you dress to impress this Holiday Season.
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