It's autumn already! Thanksgiving is coming, it falls on November 28th, and it’s time to celebrate.
This day is all about family gatherings, delicious food, and plenty of gifts. It's more than just a holiday - it’s the perfect moment to boost your Etsy shop by showcasing your products, offering attractive prices, and launching big discount deals that will get your store into the festive spirit.
Let’s dive into Thanksgiving 2024 and make the most of it with smart marketing strategies.
Thanksgiving officially kicks off the season’s events, setting the stage for your holiday marketing. One great reason to prepare in advance is that many people prefer online shopping, as they spend Thanksgiving surrounded by loved ones.
If you're ready to attract more customers and grow your Etsy store this Thanksgiving, here are some tailored ideas to help you succeed.
Start preparing in advance
Start preparing your Etsy shop at least one and a half months before Thanksgiving to ensure everything is ready for the holiday rush. Begin by updating your product listings with seasonal keywords, attractive images, and detailed descriptions that reflect the festive spirit. Create a promotional calendar, offering early bird discounts or limited-time offers to build anticipation. Stock up on materials, streamline your shipping process, and consider adjusting processing times to handle increased orders smoothly. By getting a head start, you’ll have more time to manage the holiday buzz and maximize sales during this busy season. This preparation is must to do, especially if you Etsy store is offering Thanksgiving themed items.
If your having an item or collection that you want to push for Thanksgiving you can change or update your first picture/thumbnail that reflects the holiday spirit like this:
Put your Etsy SEO & visual strategies in action
To put your Thanksgiving strategies into action on your Etsy store, focus on creating holiday-specific Thanksgiving section or collection in your shop, featuring your seasonal items. Use holiday-themed keywords throughout your titles, tags, and descriptions to improve search visibility.
Example of title that is mainly focused on Thanksgiving theme
Update your banner with Thanksgiving-inspired imagery, and warm, welcoming descriptions that evoke the spirit of the holiday. You can highlight special offers directly on your Etsy banner, such as discounts or bundle deals, making it easy for customers to know about your promotions.
This is an example of putting your Thanksgiving collection into your featured items and creating a special front cover photo.
By tailoring your landing pages for the season, you'll create a seamless, holiday-focused shopping experience that attracts buyers.
Use Etsy new tool " Offer listings together for less"
Etsy’s new “Offer Listings Together for Less” tool is a game-changer for boosting sales, especially during the Thanksgiving holiday season. This tool allows you to bundle related products and offer them at a discounted price, creating value-driven deals that customers love during festive shopping.
To make the most of this feature for Thanksgiving, start by identifying products in your shop that naturally complement each other. For example, if you sell home decor, consider bundling Thanksgiving-themed items like table runners, napkins, and decorative centerpieces into one festive set. Similarly, if you offer jewelry, you can create a “Thanksgiving Special” bundle of matching earrings, necklaces, and bracelets. These bundles offer convenience for buyers and encourage larger purchases, which in turn helps increase your store's average order value.
Once you’ve created your bundles, use the “Offer Listings Together for Less” tool to set a discounted price that appeals to holiday shoppers. Make sure to clearly display the savings on your product listings so customers can see the value they’re getting by purchasing the bundle versus buying items separately. You can also use Thanksgiving-related keywords in your bundled listing titles and descriptions to capture seasonal traffic, such as "Thanksgiving Table Décor Set" or "Holiday Jewelry Bundle."
This tool is especially effective during high-traffic periods like Thanksgiving, when buyers are searching for deals and ready-made gifts. It simplifies their shopping experience by providing curated selections that feel thoughtful and festive, while helping you clear out inventory and drive more sales. Additionally, offering bundles can reduce your shipping costs by sending multiple items in a single package, allowing you to pass those savings on to your customers.
For more detailed information on how to use this new tool successfully you can check our article about What Is Etsy's New Tool "Offer Listings Together For Less"
Run a sale event
Running a specific Thanksgiving sale in your shop requires strategic planning and execution to attract customers and boost sales. First, define your sale offer. Consider options like percentage discounts, where you can offer a specific percentage off all items or select products, such as 25% off which is the baseline that Etsy recommends in order to be featured in their marketing promotions and landing pages. Alternatively, you might choose tiered discounts, providing incentives for larger purchases, like 15% off orders over $50 or 20% off orders over $100. You could also implement limited-time offers, such as flash sales or daily deals during the Thanksgiving week.
Next, choose which products will be part of your Thanksgiving sale. Focus on seasonal items that are particularly relevant to the holiday, such as decor or gifts. Including your best-selling items can also attract more buyers. Consider creating special bundles of complementary products for a discounted price to provide added value.
Update your shop announcement and banner in your store to emphasize your sale. Email marketing can also be effective - send a newsletter to your subscribers announcing the sale, including exclusive early access or special offers.
Active your sale event from here or select the Etsy targeted upcoming sale events.
Run Etsy ads (promoted listings)
Running Etsy ads a month before Thanksgiving can significantly enhance your visibility and drive traffic to your shop during this busy shopping season, because you are catching the BFCM traffic. Here’s how to effectively implement an advertising strategy.
Start by determining your advertising budget and selecting the products you want to include in your Etsy Ads. Focus on seasonal items, best sellers, or any new products that align with Thanksgiving themes. Ensure these listings are fully optimized with strong titles, descriptions, and high-quality images to maximize their appeal. In your titles and tags make sure to use relevant keywords related to Thanksgiving, fall decor and gifts. In this way you are encourage a higher CTR.
If yоu haven't run a Etsy Ads yet, do so 1 month before Thanksgiving Day, especially if you have holiday-related items in your shop. You can include only those that fit the holiday. Depending on your price range of your items, consider a smaller or higher advertising daily budget.
If you already using promoted listings consider doubling or raising the daily budget 2-3 weeks before the holiday event to push the visibility of your listings. After the event you can revert the daily budget back.
Adjust your processing and delivery times
Adjusting your processing and delivery times for Thanksgiving is essential to ensure smooth operations and meet customer expectations.
Review your current processing times and consider extending or shorten them accommodate the anticipated increase in orders during this time period. Communicate these changes clearly in your shop. Update your processing and delivery times in your listings to reflect the new timelines. Be transparent with your customers about any adjustments and ensure they understand when they can expect to receive their orders. You might consider adding a note in your shop announcement to inform customers about the extended processing times due to the Thanksgiving rush.
As the holiday approaches, keep a close eye on your inventory levels. Make sure you have enough stock of your most popular items and those specifically for Thanksgiving. If certain items are running low, consider adjusting your listings to reflect limited availability, which can encourage customers to purchase sooner rather than later.
To wrap it up
Preparing your Etsy shop for Thanksgiving is a great way to capitalize on the holiday season. By updating your listings with festive images and keywords, running a targeted sale, promoting through Etsy Ads, and adjusting processing times, you can attract more customers and ensure a smooth shopping experience. Start early, stay organized, and use smart marketing strategies to boost your sales and make this Thanksgiving a successful one for your shop.
If you are looking a ways to boost your seasonal sales make sure to check out our services or take a look at our Etsy store.
