Etsy Seasonal Marketing

As we wave goodbye to 2024, it's the perfect time to reflect on its challenges and triumphs. Think about the personal growth you've experienced and the strides you've made in your Etsy business. It's been a year of transformation and progress, setting a solid foundation for an even more successful 2025! Looking ahead into the new year, it's important to remember that while the extended holiday sales in Q4 were a significant push on Etsy, constantly running sales isn't always the best strategy. Now is the ideal time to thoughtfully plan your Etsy Sales Calendar 2025.

The start of the new year is the perfect time to set your Etsy shop up for success. A well-thought-out Seasonal Marketing Calendar can help you stay ahead of the competition, win your niche and help you make the most of the peak seasons. Here’s how you can цreate your winning strategy for 2025. Etsy shopping is highly seasonal and driven by occasions, gifting and trends. Leveraging the seasonality to your advantage is one of the best gateways towards creating peak revenue months. And planning ahead will give you a big edge over many competitor stores who may be barely looking past the last 7 days.

Black Friday is over and Cyber Week is already underway. I hope you put together a good campaign but this is just the start of the holiday run and Etsy is already transitioning into Last Minute Shopping. December will be dedicated to last-minute gifts. Etsy has already created last-minute shopping experiences on the website and in the app and they are already adding shipping filters to search results. Timing your processing and shipping times right and staying on top of your messages and orders over the next few weeks can give you an edge over the competition.

Holiday Season has arrived and this is the time to make the most of Etsy's promotional campaigns and traffic. Etsy has launched "Gift Mode" at the beginning of the year, promoting Etsy as the go-to destination for holiday gifting. The core concept is that you can find the right gift on Etsy just by browsing, even if you don't have a very good idea what exactly are you looking for. To welcome the incoming traffic from the Gift Mode, Etsy's editorial team has created a Holiday Sales hub and a string of thematic experiences for different audiences to help them discover the best gifts.

As the holiday season approaches, Etsy shoppers are in full swing searching for unique and meaningful gifts. In fact, searches for Christmas gifts start peaking as early as October, meaning that you should prepare well in advance to capture this traffic. December is always dedicated to last-minute shopping. With the big influence of the Etsy landing pages on the shoppers behavior - its a must to check frequently what Etsy will promote right after the BFCM weekend. Here’s how to make your store holiday-ready and how to deal with the shopping during and after the Christmas holidays.