How Do Ads Work On Etsy?
Etsy, a global marketplace for unique and creative goods, has grown significantly since its inception. For sellers, standing out in this crowded space can be challenging. One effective way to increase visibility and drive sales is through Etsy Ads. What are Etsy Ads, and how do they work? The term Etsy Ads encompasses two distinct advertising programs available to Etsy sellers – onsite ads and offsite ads. Generally, when people talk about Etsy Ads, they're referring to the formerly promoted listings as Etsy called it back in the days, but we will cover both. Sellers can set daily budgets for their ads, giving them control over how much they spend. These ads operate on a cost-per-click (CPC) model, meaning sellers are charged only when someone clicks on their promoted listing.