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Q4 revenue often surpasses the rest of the year combined. Halloween, Thanksgiving, Black Friday, Christmas - October-December is a whirlwind of shopping sprees and gifting joy, and shopping often begins as early as September.The next 6-8 weeks are your golden window to step back, plan strategically, and set the stage for your biggest season yet. Use this time wisely to put everything in place - so when the holiday frenzy begins, your shop is ready to shine and win your niche.
Your Etsy storefront is your chance to make a first impression. It's the virtual equivalent of a window display, and it needs to be compelling enough to invite visitors to explore further. Think of it as the showcase that introduces your brand's essence and converts your visitors into buyers. Make sure you dress to impress this Holiday Season.
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